Christmas magic in the neighbourhood: Appical made the difference at Dynamo Amsterdam
The holidays also turned out to be the time to do something extra for the people around us at the end of 2024. This year, Appical and Dynamo Amsterdam joined forces again to give vulnerable local residents a heartwarming Christmas. With a lot of enthusiasm, teamwork and a good dose of commitment, the Christmas campaign became a wonderful experience – for everyone involved. A mission full of warmth: making and delivering Christmas packages The day started in the morning with a fun but goal-oriented activity: putting together and wrapping Christmas packages. Each package was filled with care and attention, so that the local residents would receive a festive surprise. In the afternoon, the teams set out to deliver the packages personally. The assignment? Not only delivering a Christmas package, but also sharing a warm moment. With a smile, a chat at the door and a little personal attention, Appical managed to leave a little bit of Christmas magic with every local resident.
As an employee of Dynamo beautifully put it: "We are very happy that Appical handled the action so well and was willing to work extra hard to continue for an hour longer. That shows real commitment." Warm reactions and gratitude at the door The local residents reacted warmly and gratefully to the Christmas hampers and the personal attention. For many of them, it meant a moment of connection and joy during a period that can sometimes be lonely. Appical employees shared the value of putting a smile on someone's face: "Most people who opened the door reacted warmly and gratefully. It was nice to see how big a difference you can make with a simple gesture."
A lasting collaboration with Dynamo Amsterdam This Christmas promotion was not the first collaboration between Appical and Dynamo Amsterdam. Earlier this year, Appical provided several three-course lunches for the guests of the Mennohuis, where they also showed how strong their involvement in the community is. With this long-term collaboration, both parties show that social impact is not just part of the holidays, but can be realized all year round. Making an impact together With this Christmas campaign, Appical and Dynamo Amsterdam have shown how small gestures can make a big difference. Not only did they give local residents a Merry Christmas, but they also inspired and connected their own employees. Do you also want to do something for the local community with your company? There are countless ways to make an impact – not only during the holidays, but all year round.